"Product/Market fit is not just a prerequisite for growth; it is the fuel that powers all sustainable growth efforts."
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Karen Lopez
Recent posts by Karen Lopez
Growing Your Business with Product/Market Fit
7 min read
Topics: Understanding Your Business Marketing Strategy Product/Market Fit
Theia Marketing Guest Posting Guidelines
4 min read
Thank you for your interest in writing as a guest blogger for Theia Marketing’s Guide to Marketing Blog!
Read MoreTopics: Content Marketing Guest Posting
How to Validate if Your SaaS has a Product/Market Fit
5 min read
“Startups occasionally ask me to help them evaluate whether they have achieved product/market fit. It’s easy to answer: if you are asking, you’re not there yet."
Read MoreTopics: Product/Market Fit Sean Ellis Test Customer Retention
9 Proven Ways to Improve Your Customer Retention
5 min read
No matter how incredible your products or services are, if your business cannot convert customers into loyal product ambassadors and evangelists, there is much room for improvement.
Read MoreTopics: Customer Retention Brand Ambassador Evangelist
Measuring Product/Market Fit: 4 Metrics You Need to Know
5 min read
Your Business Needs Product/Market Fit to Succeed
Product/Market Fit is a concept in the business world that can help organizations supercharge the relationship between their business, their products, and the customers that buy them.
Read MoreTopics: Customer Satisfaction Product/Market Fit Sean Ellis Test Lean Product Process
Want to Find the Right Product/Market Fit? Avoid these 6 Mistakes
5 min read
Product/Market Fit is an important factor in your business’s success
The process of achieving the right product/market fit can be tricky, considering there are various steps that go into attaining it.
Read MoreTopics: Marketing Insights Marketing Strategy Product/Market Fit
How to Achieve Product/Market Fit
6 min read
Product/Market Fit, what is it?
The key to making your business work is to start by considering what your target customers want; that way, you can sell it to them.
Read MoreTopics: Marketing Strategy Product/Market Fit Lean Product Process
Measuring Your Product/Market Fit is Easy with the Sean Ellis Test
6 min read
Defining Product/Market Fit
As the person in charge of running and scaling a business, you want to ensure your products and services are in demand. Ideally, your company launches products that fulfill a need or solve a problem that troubles your chosen market; therefore, becoming a necessity to your audience.
Read MoreTopics: Marketing Insights Product/Market Fit Sean Ellis Test
4 Reasons to Keep your Marketing Spend During a Recession
4 min read
Previous economic recessions like those of the 1980s and 1990s were called business cycle recessions. The world economy faced inflation, central banks increased interest rates, and investments were low. The global financial crisis of 2008 led to a depreciation of the US mortgage market that led to a banking crisis.
Read MoreTopics: Digital Marketing Marketing Strategy Covid-19 Marketing
Improve your Problem-Solving with First Principles Thinking
5 min read
As entrepreneurs, we encounter endless opportunities and possibilities to innovate the way we run our businesses, the way we create, manufacture, and present our products and services, and the way we interact with customers.
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