Why Are Backlinks Important for B2B Companies

3 min read

By Lucas Munisteri on 2020 March 23 14:10 GMT-06:00

We will be talking about why backlinks are so relevant and why they can help your business grow.

HubSpot Video
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Topics: Effects SEO Marketing Tools Marketing Strategy Link Building

How to Create the Perfect Blog Post using the Hubspot CMS for B2B

4 min read

By Islin Munisteri on 2020 March 13 14:01 GMT-06:00

Today, we are going to be doing a hands-on session like we did last week. We will be talking about how to create the perfect blog post using the HubSpot CMS. Now we’re not in the HubSpot CMS right now.

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Topics: Content Development Effects SEO Content Marketing Marketing Strategy

9 Elements of Great Content for B2B Technical Companies and Engineers

4 min read

By Islin Munisteri on 2020 February 27 14:32 GMT-07:00

Now, writing outstanding content is a choice. You have to put in the time, money, and work to build a great brand that attracts prospects, or you can choose the easy path and write poor content. That will waste time, resources, and money writing.

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Topics: Content Development Effects SEO Content Marketing Marketing Insights Customer Journey Marketing Strategy

How Does SEO Impact Sales and Generate ROI For Your Business?

4 min read

By Islin Munisteri on 2019 December 17 16:55 GMT-07:00

Search engine optimization gets thrown around a lot nowadays. For many technical service business owners, SEO may mean it is a technical term for marketers or it’s an enigma that can be solved for enough time and manpower.

SEO means that you've optimized your entire website's content so that the Google algorithm can index the pages and show your website’s content in search results. You use keywords and long tail keywords to describe the service or product you sell. Or better yet, tell what problem you solve for customers. And you would do that all on your website.

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Topics: Effects SEO Lead Generation Content Marketing Marketing Agency Marketing Strategy

How-to Guide to Creating Your Content Calendar Now

4 min read

By Islin Munisteri on 2019 December 3 16:38 GMT-07:00

Today, I want to talk about the importance of having a content calendar. Did you know that according to the Content Marketing Institute, 89% of B2B companies incorporate content marketing into their overall marketing strategy? A more recent study found that only 41% of those companies have a documented content strategy. Well, that number is, isn't itself a bit scary. The fact is is that those marketers who considered themselves successful are 40% more effective than those who don't have a plan.

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Topics: Content Development Effects SEO Content Marketing Customer Journey Marketing Strategy

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