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The Importance of User Stories in WebSite UI/UX Design

5 min read

By Eleanor Hecks on 2022 May 21 06:00 GMT-06:00

Since the beginning of the ages, people have told stories to pass the time, to entertain others and to feel connected with the rest of the world. User stories in website user interface (UI) and user experience (UX) design is a vital part of creating an online presence others are drawn to.

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Topics: Marketing Insights Customer Journey Marketing Strategy Guest Posting Marketing Enablement UI/UX Design

The Ultimate Guide to Email Marketing UX

4 min read

By Eleanor Hecks on 2022 April 9 06:00 GMT-06:00

Email marketing UX (user experience) isn’t talked about nearly as often as reaching a particular target audience. However, thinking about how different features impact your followers can improve conversion rates and help you gain an edge over the competition.

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Topics: Marketing Enablement Email Marketing

RevOps Enablement Strategies

5 min read

By Karen Lopez on 2021 March 11 16:00 GMT-07:00

There are 4 core ingredients of RevOps teams: strategy, tools, enablement, and insights. Enablement ensures that corresponding teams have the necessary training and support required to fulfill their responsibilities.  

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Topics: RevOps Sales Enablement Marketing Enablement

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