The Importance of User Stories in WebSite UI/UX Design

5 min read

By Eleanor Hecks on 2022 May 21 06:00 GMT-06:00

Since the beginning of the ages, people have told stories to pass the time, to entertain others and to feel connected with the rest of the world. User stories in website user interface (UI) and user experience (UX) design is a vital part of creating an online presence others are drawn to.

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Topics: Marketing Insights Customer Journey Marketing Strategy Guest Posting Marketing Enablement UI/UX Design

The Benefits of Using Your CRM to Power Your Marketing

9 min read

By Islin Munisteri on 2022 March 9 11:45 GMT-07:00

This guide explores and explains how to harness the power of your data and turn your CRM into a revenue-generating growth machine.

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Topics: Marketing Insights Sales Enablement HubSpot CMS

Prioritizing Your Mental Health While Working in Sales: Prevent Burnout

1 min read

By Ryan Zadrazil on 2021 May 13 16:00 GMT-06:00

Sales can be an emotional rollercoaster full of ups and downs. My first sales job was in a call center, and I failed to understand the importance of mental health. This article will provide you with three actionable tips you can implement both inside and outside of work to thrive in your sales environment.

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Topics: Marketing Insights Work From Home Sales Ops Sales Enablement

How Salaries Are Changing Due to Remote Work and Covid-19

3 min read

By Artur Meyster on 2021 March 25 16:37 GMT-06:00

Coronavirus and its shelter-in-place measures forced companies to experiment with remote work. During this experiment, companies found that the model worked better than anticipated. Employees liked it too. The mutual benefit to employers and employees is fostering a push for remote work that continues to work in favor of both parties. As work from home continues in major cities, the amount of data points for remote work is only increasing. 

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Topics: Marketing Insights Work From Home

Why You Should Hire a RevOps Agency vs. Hiring a RevOps Team

6 min read

By Karen Lopez on 2020 December 10 16:00 GMT-07:00

revenue operations approach is central to a company'long-term growth because it aligns its entire customer life cycle and makes it more efficient.  

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Topics: Marketing Insights RevOps RevOps Agency

Top 6 Myths on Product/Market Fit

5 min read

By Karen Lopez on 2020 November 5 16:00 GMT-07:00

Many ideas circulate product/market fitMany times, these misconceptions confuse founders and the teams they manageleading to possible future setbacks. 

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Topics: Marketing Insights Product/Market Fit Lean Product Process

Demand Gen for IT Services During COVID

16 min read

By Islin Munisteri on 2020 October 8 13:48 GMT-06:00

This transcript has been edited for clarity and conciseness.

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Topics: Understanding Your Business Marketing Insights Marketing Strategy MSP Lead Generation IT Website Podcast

Why You Need a Marketing Expert on Your C-Level Team

3 min read

By Guest Blogger on 2020 October 1 16:00 GMT-06:00

There has been some discourse on whether there should be a chief marketing officer at the organization's top levels. The role became popular in the mid-'90s but has seen companies shy away from the role. The role still exists or has been rebranded to "Chief Growth Officer" or "Chief Brand Officer" or other hot button name. Coca-Cola recently brought back the role of CMO, citing that marketing aligns with its goals rather than growth.

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Topics: Marketing Insights Digital Marketing Brand Ambassador Guest Posting

Want to Find the Right Product/Market Fit? Avoid these 6 Mistakes

5 min read

By Karen Lopez on 2020 August 27 16:00 GMT-06:00

Product/Market Fit is an important factor in your business’s success

The process of achieving the right product/market fit can be tricky, considering there are various steps that go into attaining it.

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Topics: Marketing Insights Marketing Strategy Product/Market Fit

Measuring Your Product/Market Fit is Easy with the Sean Ellis Test

6 min read

By Karen Lopez on 2020 August 13 16:30 GMT-06:00

Defining Product/Market Fit

As the person in charge of running and scaling a business, you want to ensure your products and services are in demand. Ideally, your company launches products that fulfill a need or solve a problem that troubles your chosen market; therefore, becoming a necessity to your audience.

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Topics: Marketing Insights Product/Market Fit Sean Ellis Test