The Importance of User Stories in WebSite UI/UX Design

5 min read

By Eleanor Hecks on 2022 May 21 06:00 GMT-06:00

Since the beginning of the ages, people have told stories to pass the time, to entertain others and to feel connected with the rest of the world. User stories in website user interface (UI) and user experience (UX) design is a vital part of creating an online presence others are drawn to.

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Topics: Marketing Insights Customer Journey Marketing Strategy Guest Posting Marketing Enablement UI/UX Design

A 3-step process to instantly make your lead magnets more desirable

3 min read

By Ekaterina Howard on 2021 November 28 17:57 GMT-07:00

Get more conversions with a few simple tweaks to your lead magnet landing pages and social posts

You know that lead magnets — especially in B2B space — can help you attract, capture, and convert quality leads. But this is what I see happen over and over with lead magnets: marketers spend weeks on creating beautiful, original, well-researched, useful resources… while treating landing page copy and social post copy as an afterthought.

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Topics: Marketing Strategy Lead Capture Customer Retention Landing pages

Analysis of Best Posts Reveal Linkedin Social Media Strategy

2 min read

By Islin Munisteri on 2021 March 31 16:23 GMT-06:00

Here are our best tips and tricks from doing a meta-analysis of approximately 120 posts across 5 LinkedIn business and 5 personal profiles of prolific social media content producers in B2B technology, marketing, and sales.

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Topics: Social Media Marketing Marketing Strategy Case Study LinkedIn

Manufacturing Content Marketing for 2021: Budgets & Trends

4 min read

By Karen Lopez on 2020 November 26 16:00 GMT-07:00

Happy Thanksgiving to our readers in the US!  

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Topics: Content Marketing Marketing Strategy Inbound Marketing

Growing Your Business with Product/Market Fit

7 min read

By Karen Lopez on 2020 October 15 16:00 GMT-06:00

"Product/Market fit is not just a prerequisite for growth; it is the fuel that powers all sustainable growth efforts." 

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Topics: Understanding Your Business Marketing Strategy Product/Market Fit

Demand Gen for IT Services During COVID

16 min read

By Islin Munisteri on 2020 October 8 13:48 GMT-06:00

This transcript has been edited for clarity and conciseness.

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Topics: Understanding Your Business Marketing Insights Marketing Strategy MSP Lead Generation IT Website Podcast

Want to Find the Right Product/Market Fit? Avoid these 6 Mistakes

5 min read

By Karen Lopez on 2020 August 27 16:00 GMT-06:00

Product/Market Fit is an important factor in your business’s success

The process of achieving the right product/market fit can be tricky, considering there are various steps that go into attaining it.

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Topics: Marketing Insights Marketing Strategy Product/Market Fit

How to Achieve Product/Market Fit

6 min read

By Karen Lopez on 2020 August 20 16:30 GMT-06:00

Product/Market Fit, what is it?

The key to making your business work is to start by considering what your target customers want; that way, you can sell it to them.

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Topics: Marketing Strategy Product/Market Fit Lean Product Process

4 Reasons to Keep your Marketing Spend During a Recession

4 min read

By Karen Lopez on 2020 July 9 11:40 GMT-06:00

Previous economic recessions like those of the 1980s and 1990s were called business cycle recessions. The world economy faced inflation, central banks increased interest rates, and investments were low. The global financial crisis of 2008 led to a depreciation of the US mortgage market that led to a banking crisis.

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Topics: Digital Marketing Marketing Strategy Covid-19 Marketing

What You Need to Know about Lead Generation Landing Pages

6 min read

By Karen Lopez on 2020 June 18 09:03 GMT-06:00

A landing page is a web page designed to attract the consumers who are in the market for the product or service your business offers. Also known as a lead capture page, landing pages are the web page a user "lands on" after clicking on an advertisement or social media post.

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Topics: Lead Generation Digital Marketing Marketing Strategy Lead Capture