The Most Common Product Testing Mistakes You Need to Avoid

6 min read

By Karen Lopez on 2020 November 12 16:00 GMT-07:00

Testing a product or its prototype is the most efficient way to ensure the final byproduct you launch into market has the best chance of succeeding. It gives product managers and engineers valuable insight into the best product decisions they can make to improve customer satisfaction, brand loyalty, customer retention, and increase their company's ROI. 

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Topics: Marketing Tools Product/Market Fit Product Testing

Why Are Backlinks Important for B2B Companies

3 min read

By Lucas Munisteri on 2020 March 23 14:10 GMT-06:00

We will be talking about why backlinks are so relevant and why they can help your business grow.

HubSpot Video
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Topics: Effects SEO Marketing Tools Marketing Strategy Link Building

Do Competitive Research with Moz and BuzzSumo for Engineers [RESEARCH]

8 min read

By Islin Munisteri on 2020 March 6 12:34 GMT-07:00

Today, we will be talking about how to create compelling content using Moz and BuzzSumo for engineers and scientists. Now, the best writing is found in the structure, planning, and research, not a shot of brilliance or inspiration.

Today, I’ll show you how to create compelling content by using competitive research easily. We have created 25 blog and case study posts in the past half a year employing these strategies. Writing compelling and convincing content starts with proper research.

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Topics: Content Development Social Media Marketing Content Marketing Marketing Tools Marketing Insights Marketing Agency Digital Marketing

Using the Hero's Journey to Create Your Core Message and Buyer Personas

4 min read

By Islin Munisteri on 2020 January 28 15:03 GMT-07:00

Today, we will be talking about the Hero’s Journey, and how having a core message and ideal buyer persona will take your firm’s growth to the next level. Your core message covers why your customers want to work with you. 

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Topics: Understanding Your Business Marketing Tools Marketing Insights Digital Marketing

A Guide to Content Curation for Firms: Tips and Tools

4 min read

By Islin Munisteri on 2020 January 20 18:44 GMT-07:00

How do you source and share great content on social media? I will show you how to in this guide and share some of the tools we use. It needs to be content that your audience will like, comment, and share with their followers, which will expose your brand to a broader audience.

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Topics: Content Development Content Marketing Marketing Tools Digital Marketing Marketing Strategy

Develop a Content Strategy in 7 Simple Steps to Grow Your Firm

6 min read

By Islin Munisteri on 2020 January 13 13:59 GMT-07:00

Did you know that 59% of businesses don't have a documented content marketing strategy? However, 69% of the most successful marketers have a content marketing strategy that works according to Content Marketing Institute and Marketing Profs.

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Topics: Content Development Content Marketing Marketing Tools Customer Journey Digital Marketing Marketing Strategy

4 Ways Your Sales Team Helps with Your Content Marketing

3 min read

By Islin Munisteri on 2019 December 10 10:49 GMT-07:00

Marketing and sales are two different departments.

But they have a closely intertwined connection.

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Topics: Marketing Tools Marketing Insights Customer Journey Marketing Strategy

Top 10 Customer Review Sites for B2B Technical Services for Engineers and Scientists

4 min read

By Islin Munisteri on 2019 October 14 18:30 GMT-06:00

Whether you are in healthcare, engineering, science, or energy, there are top review sites to be on. So before we go dive deep into that, customer reviews are a way to get feedback. It is based on a customer's experience with the organization. Now these reviews could be public or private and they can be collected by the company or posted on third party review sites.

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Topics: Understanding Your Business Customer Satisfaction Marketing Tools Digital Marketing

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