Revenue operations is a rising star in the world of business. Often defined as a business process that drives predictable revenue by aligning sales, marketing, and customer success, revenue operations is a newer function that Gartner predicts will exist at 75% of the world’s highest growth companies by the year 2025. 

The landscape of the workforce is changing. There are new industries emerging. Business processes are further being digitized. That’s why it really is no surprise that there are also new job positions and responsibilities being created each year.

As the business world becomes more saturated and the level of competition increases, business leaders have innovated how they run their business and the service they give to customers.  

Revenue operations function by bringing an organization's marketing, sales, and customer success departments together to ensure smooth end-to-end management. This approach is meant to "breakdown" any siloed activities between these teams. 

The steady downfall of inter-departmental friction and siloed companies have led the way to the rise of RevOps. Similarly, an increasing trend in interdepartmental collaboration, data-driven marketing, and cross-functional tools have boosted revenue operations even further.  

The Covid-19 pandemic that has swept the world over has brought with it many unprecedented challenges for businesses.  

Today’s fast-paced business climate makes it crucial, now more than ever, for companies to restructure their processes to gain a competitive edge.