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The Sales Learning Curve

5 min read

By Karen Lopez on 2021 February 11 16:00 GMT-07:00

Launching a new product requires effort to ensure its success. Once a new product is on the market, companies usually want to push it onto prospects and have these convert into paying customers as soon as possible.  

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Topics: Understanding Your Business Sales Learning Curve Sales Operations

Business Survival amid the Covid-19 Pandemic

7 min read

By Karen Lopez on 2020 December 4 16:00 GMT-07:00

The Covid-19 pandemic that has swept the world over has brought with it many unprecedented challenges for businesses.  

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Topics: Understanding Your Business Covid-19 Marketing Revenue Operations

7 Reasons You Do Not Have Product/Market Fit & What to Do About It

6 min read

By Karen Lopez on 2020 October 29 16:00 GMT-06:00

Product/market fit is not a one-size-fits-all process, nor is it a one-time event. It is an iterative process that demands the continual collaboration between the product, marketing, sales, services, and leadership teams of a company.  

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Topics: Understanding Your Business Product/Market Fit Buyer Persona

Buyer Persona Research for a Perfect Product/Market Fit

6 min read

By Karen Lopez on 2020 October 22 16:00 GMT-06:00

We can simplify product/market fit to mean the following: the degree to which the product being sold satisfies market demand and customer needs.  

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Topics: Understanding Your Business Product/Market Fit Buyer Persona

Growing Your Business with Product/Market Fit

7 min read

By Karen Lopez on 2020 October 15 16:00 GMT-06:00

"Product/Market fit is not just a prerequisite for growth; it is the fuel that powers all sustainable growth efforts." 

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Topics: Understanding Your Business Marketing Strategy Product/Market Fit

Demand Gen for IT Services During COVID

16 min read

By Islin Munisteri on 2020 October 8 13:48 GMT-06:00

This transcript has been edited for clarity and conciseness.

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Topics: Understanding Your Business Marketing Insights Marketing Strategy MSP Lead Generation IT Website Podcast

Improve your Problem-Solving with First Principles Thinking

5 min read

By Karen Lopez on 2020 June 24 16:00 GMT-06:00

As entrepreneurs, we encounter endless opportunities and possibilities to innovate the way we run our businesses, the way we create, manufacture, and present our products and services, and the way we interact with customers.

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Topics: Understanding Your Business Digital Marketing Featured

Using the Hero's Journey to Create Your Core Message and Buyer Personas

4 min read

By Islin Munisteri on 2020 January 28 15:03 GMT-07:00

Today, we will be talking about the Hero’s Journey, and how having a core message and ideal buyer persona will take your firm’s growth to the next level. Your core message covers why your customers want to work with you. 

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Topics: Understanding Your Business Marketing Tools Marketing Insights Digital Marketing

Defining Customer Value: B2B Technical Services for Engineers and Scientists

5 min read

By Islin Munisteri on 2019 October 21 17:58 GMT-06:00

I would like to talk to you about defining the customer value for your B2B technical services business. Finding your customer value is incredibly important because you can get the prices you want for your product or service, and not get negotiated down or discounted on your product or service.

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Topics: Understanding Your Business Lead Generation Customer Satisfaction Marketing Insights Customer Journey Customer Value Marketing Strategy

Top 10 Customer Review Sites for B2B Technical Services for Engineers and Scientists

4 min read

By Islin Munisteri on 2019 October 14 18:30 GMT-06:00

Whether you are in healthcare, engineering, science, or energy, there are top review sites to be on. So before we go dive deep into that, customer reviews are a way to get feedback. It is based on a customer's experience with the organization. Now these reviews could be public or private and they can be collected by the company or posted on third party review sites.

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Topics: Understanding Your Business Customer Satisfaction Marketing Tools Digital Marketing

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