Engineering Course for Innovation Hits All-Time High in Enrollment

By Islin Munisteri on Jan 20, 2022 8:00:52 PM

Thirty students enrolled in the engineering school’s innovation course for Spring 2022, at course capacity, exceeding goals by 50%.

A student acquisition cost of $91 per student enrolled in the course was achieved, between the $50 to $100 per student goal.

Through a combination of HubSpot email and Facebook and Instagram ad campaigns, Theia Marketing was able to generate a 1717% ROI for the engineering school.

The US engineering school’s goal was to increase enrollment to its innovation course to 20 students—we were able to exceed goals by 50% and increase enrollment to 30 students. Using HubSpot Marketing Enterprise, we launched email and Facebook ad campaigns. The email campaign resulted in 1341 unique opens and 69 unique clicks and was attributed to eight students enrolling in the course. The Facebook and Instagram ad campaign resulted in 97k impressions, 272 clicks, and 22 students enrolling. Between the two channels, the innovation course was filled to capacity.

Topics: Case Study

Using HubSpot Sales and Marketing Pro to Increase Sales Rep Productivity and Business

By Lucas Munisteri on Jul 27, 2021 3:30:43 PM

44% Increase in productivity

B2B Sales Training Franchise Increases Business by 68%

Summary: We helped onboard and implement HubSpot Marketing Pro and Sales Pro to a B2B Sales Training Franchise, and saw productivity increase by 44% and business increase by 68%. The client was previous in disparate systems, and had challenges understanding sales rep activity to deal growth. 

Topics: Case Study

B2C Client Increases Business by 25% In COVID-Affected Industry

By Islin Munisteri on Jun 7, 2021 5:09:20 PM

Increased number of sales-qualified leads by 75% in 2021 vs. 2019

3X Increase in productivity

Our B2C client was operating in numerous disparate systems preventing them from tracking marketing spend in a data-driven way. We put their CRM, website, landing pages, marketing funnels, and ads all in one place, HubSpot. They are now able to track their marketing spend and understand their ROI by channel. They can see the cost to acquire a customer from ads and other channels. We increased sales-qualified leads by 75% compared to 2019, which lead to a 25% increase in business bookings for them, during 2020 nonetheless.

Topics: Case Study

Lotus Weddings increases paid traffic by 210%

By Islin Munisteri on May 6, 2021 12:20:43 PM

210% increase in paid ad traffic

43% increase in overall traffic

Lotus was seeking a solution to generate leads in a more strategic and structured way, without increasing ad spend. They needed an agency that cared about and was willing to stand behind their results in a big way.

Topics: Marketing Agency Case Study

Going from 0 to 1500 website views for a Colorado Realtor

By Lucas Munisteri on Feb 28, 2020 4:00:17 PM

500 new prospective clients

Kelly Tabert a Realtor with HomeSmart in Colorado received over 1,500 page views on her website over the course of a year.

In this case study we will be discussing how an online presence can help your business build brand awareness and give you an additional platform to engage with your customers. Prior to working with Theia Marketing, Kelly Tabert did not have an online presence and generated all of her business through word of mouth advertising.

Topics: Customer Satisfaction Digital Marketing Case Study