A forward-thinking B2B SaaS company in cybersecurity sought to overhaul its CRM and CMS capabilities to enhance data quality, performance, and client engagement. Aiming to streamline customer relationship management and website content operations, they chose HubSpot’s all-in-one platform for its robust and integrated solutions.
The client in the healthcare sector is a leading provider of medical staffing. They connect exceptional nursing and allied healthcare professionals to incredible facilities nationwide, helping people reach their true potential and healthcare employers provide the best patient care possible.
Our client, a leading provider of software experiences, prides itself on the innovation and delight it delivers to its clients. Established in 2005, it broke the mold by creating the first-ever mobile app on the market of its kind to its ICP. Today, the company continues to thrive, growing to over 250 employees and being honored as one of Inc's Best Workplaces for 2021. With a vision for The Ultimate Engagement Platform™ for churches, Christian ministries, non-profits, and businesses globally, our client decided to transform its marketing automation with HubSpot. Theia Strategies, a Platinum HubSpot partner, was called upon to handle this strategic and extensive migration.
The US engineering school’s goal was to increase enrollment to its innovation course to 20 students—we were able to exceed goals by 50% and increase enrollment to 30 students. Using HubSpot Marketing Enterprise, we launched email and Facebook ad campaigns. The email campaign resulted in 1341 unique opens and 69 unique clicks and was attributed to eight students enrolling in the course. The Facebook and Instagram ad campaign resulted in 97k impressions, 272 clicks, and 22 students enrolling. Between the two channels, the innovation course was filled to capacity.
Summary: We helped onboard and implement HubSpot Marketing Pro and Sales Pro to a B2B Sales Training Franchise, and saw productivity increase by 44% and business increase by 68%. The client was previous in disparate systems, and had challenges understanding sales rep activity to deal growth.
Our B2C client was operating in numerous disparate systems preventing them from tracking marketing spend in a data-driven way. We put their CRM, website, landing pages, marketing funnels, and ads all in one place, HubSpot. They are now able to track their marketing spend and understand their ROI by channel. They can see the cost to acquire a customer from ads and other channels. We increased sales-qualified leads by 75% compared to 2019, which lead to a 25% increase in business bookings for them, during 2020 nonetheless.
Lotus was seeking a solution to generate leads in a more strategic and structured way, without increasing ad spend. They needed an agency that cared about and was willing to stand behind their results in a big way.
In this case study we will be discussing how an online presence can help your business build brand awareness and give you an additional platform to engage with your customers. Prior to working with Theia Marketing, Kelly Tabert did not have an online presence and generated all of her business through word of mouth advertising.
