Thirty students enrolled in the engineering school’s innovation course for Spring 2022, at course capacity, exceeding goals by 50%.
A student acquisition cost of $91 per student enrolled in the course was achieved, between the $50 to $100 per student goal.
Through a combination of HubSpot email and Facebook and Instagram ad campaigns, Theia Marketing was able to generate a 1717% ROI for the engineering school.
The US engineering school’s goal was to increase enrollment to its innovation course to 20 students—we were able to exceed goals by 50% and increase enrollment to 30 students. Using HubSpot Marketing Enterprise, we launched email and Facebook ad campaigns. The email campaign resulted in 1341 unique opens and 69 unique clicks and was attributed to eight students enrolling in the course. The Facebook and Instagram ad campaign resulted in 97k impressions, 272 clicks, and 22 students enrolling. Between the two channels, the innovation course was filled to capacity.