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Directory Optimization

Increase your business online presence

Your Guide to Directory Optimization Services

Make sure your target audience finds you online.

The easiest way to bring in new customers is for them to find you. This is why Directory Optimization is so important for your business growth. 

By making sure your business is found in the most popular directory listings for your industry or location, consumers who are looking for the things you offer will have an easy way to get to you.

In this complete guide, we outline the basics you need to know to grow your online presence.


Chapter 1: An Introduction to Directory Optimization

A part of growing your online presence includes making sure the people who search for a product or service you provide find their way to your business online. If your organization has physical stores, you want consumers to see you.

With a directory optimization service, your business can: 

  • Be featured on popular business directories,
  • Update and enhance your business information to attract more prospects,
  • Improve your digital presence and establish your brand, and
  • Track your listing performance.

There are virtually hundreds of different business directories online. While it may seem overwhelming to choose which listings are worth joining, you will want to feature your organization in as many directories as possible. With every listing, the probability of someone discovering your brand increases, and so too, the likelihood of them contacting you.

All of this is possible because of the widespread use of the Internet, and more specifically, social media and online directories. The way consumers learn about businesses that can deliver the products or services they need has changed with it.

People no longer entirely rely on recommendations from friends, loved ones, or acquaintances. Search engines like Google and Bing and business directories like Facebook and Foursquare serve as catalogs from which consumers can choose to use to find local businesses.

With the widespread use of online listings, it is no surprise that the intent behind 46% of all Google searches is to look for local information. Not to mention that 4 in 5 consumers use search engines to find local info, these local searches result in purchases 28% of the time.

As a business, this data brings in more opportunities for people to discover your business and more prospects to convert into paying customers. An additional advantage is that you are guaranteed to set your business apart from your direct competitors not featured in online directories.

If your business already features in the most popular directory listings, congratulations! 96% of companies listed on Google My Business are seen at least 25 times a month, and 49% of all listings receive over 1,000 views a month.

Google My Business

(Source: Mobile App Daily)

For those business listings not updated, most directory websites have put in place algorithms that automatically generate information. However, these algorithms don't always upload information accurately, which can lead to users seeing incorrect data and unable to contact the business of their choice.

For this reason, organizations should be investing in directory listing management.

Directory Optimization consists of inputting any information that a user may need to know about business or update it in an online business listingAn online index of business websites categorized based on geographical location or industry.. A business directory is essentially an online Yellow Pages that includes an index of companies usually organized by industry or geographical location. They're so popular that 97% of users learn more about a local business online than anywhere else.

In most directory results pagesA web page from an online directory listing that displays various business listing results within a specific category., organizations are found alongside their competitors, giving consumers many opportunities to compare them. For small and local businesses, this gives ample room to display the information consumers need to know what they offer and to contact them.

Therefore, local businesses are encouraged to submit their information to popular listings before focusing on location-specific and industry-specific directories. The idea behind this is that the average consumer is more likely to search for local businesses using the most popular lists than ones that target geographical location or industry.

Directory Submission

Directory submissionThe process of submitting a business website's URL and business information to an online directory listing under a specific category. is a common practice that allows organizations to feature on various directory listings and their corresponding directory listings pagesA web page from an online directory listing that displays information on a business.. It helps optimize a website and is an off-page SEO factor that increases a website's backlinks and strengthen its link profile.

Businesses can submit their information to the directory listings of their choice. For guaranteed directory submissionThe process of submitting a business's information and URL within a specific category of a directory listing for approval., organizations need to ensure their data is presented in the appropriate categories for their business.

Yellow Pages Online Directory

(Source: Yellow Pages)

Types of Directory Submissions

Three types of directory submissions contribute to your business's overall SEO strategy.

They also provide value to your local business by doing the following:

  • Diversifying your site's link profile,
  • Building brand authority and trust (humans review directory submissions before approval),
  • Providing relevancy,
  • Providing referral traffic through online reviews, and
  • Generating trustworthy backlinks from legitimate directory listings.

 Paid or featured web listing

A paid or featured web listing means the approval of a directory submission comes at a cost. Most sites offer an annual or a lifetime subscription.

Once your payment is received, it is approved within 24 hours. This type of web listing is the most helpful for acquiring quality backlinks.

Free or regular web listing

A free directory submission does not require payment. However, submissions may or may not be approved by the business listing's administrator.

 Reciprocal regular web listing

In a reciprocal regular web listing, the directory's administrator sends a reciprocal link to the business seeking approval. Once the link is activated, the submission can be accepted.

Information to include in a business directory

The objective of all business directories is to provide an overview of local business and usually include some general information that a consumer would need to contact it.

Consistent information on any listing positively influences your online business reputation. Incorrect or inaccurate data online can cause small businesses to lose potential clients at an average cost of $10 billion per year.

Not only should business owners aim to present accurate information across the web to avoid losing clients, but accurate directory information also helps reduce confusion and frustration for customers those looking to purchase from businesses like yours.

Not all listings are alike, and they don't all request organizations to provide the same information. The following outlines an overview of the core components of business listings:

  • A consistent business name (some businesses may have different names in different places), address, and phone number – also known as NAPThe necessary information a directory listing requires for directory submission. It is essential because it provides consumers with minimal information, they need to contact a business.;
  • Company description – a description that reflects its business mission and values;
  • Website URL – hint: backlinks help establish a website's domain authority, which improves SEO rankings;
  • Hours of operation;
  • Reviews & star ratings;
  • Links to social media profiles;
  • Proper categorization of business – very appropriate for industry, specific business directories;
  • Payment forms accepted; and
  • Multimedia (including images & video)

Every tidbit of data a business displays on its listing helps to build its brand awareness and gain consumers' trust. Once consumers are sure the information is accurate and legitimate, they can contact the business.


Chapter 2: Directory Optimization Keywords to Know

  • Directory Listing

    An online index of business websites that are categorized based on geographical location or industry.

  • Directory Listings Page (DLP)

    A web page from an online directory listing that displays business information.

  • Directory Results Page (DRP)

    A web page from an online directory listing that displays various business listing results within a specific category.

  • Directory Submission (DS)

    The process of submitting a business website’s URL and business information to an online directory listing under a specific category.

  • Directory Search Results Page (DSRP)

    A web page from an online directory listing that displays search results from a search performed within the directory.

  • Guaranteed Directory Submission (GDS)

    The process of submitting a business’s information and URL within a specific category of a directory listing for approval.

  • Local Listing Management

    The process of continuously updating and maintaining a business's location information across online directories, websites, social media, and review sites.

  • Name, Address, Phone Number (NAP)

    The necessary information a directory listing requires for directory submission. NAP is essential because it provides consumers with the minimal information they need to contact a business.


Chapter 3: Benefits of Optimizing Your Business Listings

Online directories provide particular leverage to businesses that optimize their listings. When an organization updates its information across all platforms, they are ready to call dibs on consumers who are searching for a specific product or service and are prepared to make a purchase.

Other advantages to optimizing your listings include:

Web traffic analytics | Theia Marketing

An increase in web traffic

Online directory listings allow consumers to learn about your business. They serve as a direct route for interested parties to visit your website and discover what you offer. This translates into more clicks, creating the potential for higher lead conversion rates and more qualified leads.

Greater brand authority

Business directories provide the public with an informative overview of a business. Providing information that is both reliable and accurate about your organization sends a positive message, increasing the odds of a user contacting you.

In contrast, 80% of consumers lose trust in local businesses if they see incorrect or inconsistent contact details or business names online. With so many enterprises in direct competition with each other, someone's loss is another's gain.

Improvement in SEO rankings

Placing a link on multiple websites improves its SEO ranking because using legitimate backlinks boosts a site's domain authority.

By posting on multiple listings and linking back to your company site, search engines have more sources from where to retrieve your website. Because search engines tap into directory listings when ranking a web page, the higher your site ranks, the more clicks it will likely receive.

Improvement in ROI

Every directory listing with accurate company information is a potential gateway to new customers. The investment you make to optimize your listings will pay off, facilitating consumers to purchase from you. Consumers who search for a local business on their smartphone, 88% of them visit or call a store within the same day.


Chapter 4: How Directory Optimization Works

Optimizing your directory presence is crucial to your business growth. If a local company is not featured in any popular directory or there is not accurate contact information on it online, then it is missing out on countless opportunities to gain new clientele.

For a clear idea of how directory optimization works, there are three factors to consider: directory citations, local SEO, and data management tools.

Directory Citations

Knowing about citations is an essential component of learning how to optimize your business information on directory listings.

A citation is any place your business's general information appears together. It can include but is not limited to:

  • Business name,
  • Business address,
  • Business phone number, and
  • Website URL.

For greater brand awareness, it is crucial to place your business citation everywhere your target audience is likely to be, which includes social media, specialty websites, and local city listings.

There are two types of citations every business should have:

Structured citation

Appears in directory websites and is created once a business claims their listing and completes various form fields such as business name, address, phone number, hours of operation, and reviews.

Structured Citation

Unstructured citation

Appears on a business's social media profile or in press releases; typically includes basic business information such as name, address, and phone number.

Unstructured Citation Example(Source: Whitespark)

While these types of citations differ in the amount of information they provide on a business, they still need to be accurate. Claiming your business listing will ensure that anyone looking to contact your business can. 

Local Listing Management Tools

There are hundreds of business directories scattered across the Internet. While many consumers are likely unfamiliar with a vast majority of them, there are few considered household names (Google My Business, Facebook, Yellow Page, among others).

Therefore, if your business listings are within the most regarded online directories and your information is accurate, you are among the 7% of businesses likely to see an influx of new customers. The reason is simple: customers can show up at your locale or can call for more information.

While most businesses could create, optimize, and update their listings manually, it is challenging to maintain them. The truth is that many directories have their own data management and data compiling methods that can alter your information or upload new - and sometimes inaccurate data - without notice.

Local Listing management tools help to avoid inconsistencies in information across various platforms. Local listing management is the process of continuously updating and maintain a business's location information across online directories, websites, social media, and review sites.

Tools like YEXT and TribeLocal work to sync all relevant business information on 60+ sites and apps across the web. They also help to organize and distribute your data across major online directories and search engines.

For local businesses, this can be huge. They can forget about fears of customers unaware they have moved to another location or opened at a new one. They can also rest assured that clientele will know of a new product they offer.

By simply searching for a business, the public will have access to everything they need to know.

Local listing management gives businesses a breather by ensuring they will not lose out on new customers due to inaccurate information online.


Chapter 5: Optimizing Your Listings With Local SEO

A significant benefit of optimizing your directory listings is an improvement of your business's local SEO ranking.

Local SEO, a subcategory of search engine optimization (SEO), is a marketing strategy that helps local consumers discover local businesses in their area based on their needs and desires.

It is a useful tool for local organizations for marketing themselves online. Mainly, search engines promote top search results. Here lies the importance of Local SEO.

Much like SEO, search engines use factors such as local content, social media profiles, links, and directory listings to provide relevant results.

Optimizing business listings for Local SEO | Theia Marketing

Google has revealed that distance, relevance, and prominence (the information that it has about a business across the web) all play significant roles in determining its local search rankings. Therefore, it is in a business's best interest to invest resources in ensuring that their information is accurate on online directories.

Improving your Local SEO ranking should be a focal point for any local business: 46% of all Google searches are looking for local information. Besides, search keywords like "near me" and "close by" have grown more than 900% over the last two years.  Additionally, consider that 76% of users who search on their mobile phones are looking for something to buy and visit a business within a day.

Using keywords in your web page, blog posts, and business listings in direct relation to your industry, niche, product, and location also increase the odds your organization will rank higher on local search results.

For example, a computer repair service in San Diego may fare better on search engines like Google by using local keywords such as San Diego computer repair service, computer technician in San Diego, or computer repair shop San Diego.

Example of local 3 pack

For better results, business citations should aim to rank in the top local 3-pack for a location-based query. The local 3-pack refers to the top three business listings that appear on a SERP (search results page).

Businesses featured in the local 3-pack are 12x more likely to be considered by consumers than the rest. More specifically, the first local search result receives an average of 24.46% of all clicks. The second gets an average of 13.38% of all clicks, and the third search result typically gets 10.12% of clicks. All local listings after the sixth result get less than 2% of all clicks.


Chapter 6: Why You Need To Optimize Your Listings

For any successful business today, Directory Optimization services are a must-have. While there are many directories across the web, most use their private data management system and distinct method for compiling data. This creates an online ecosystem where directories compete for control over whose information ranks higher on search engines.

Optimizing your listings on every significant directory can be time-consuming and tedious. However, local businesses will benefit from their presence in the online platforms that can bring their target audience closer to them.

Relying on the organic search results that a user sees on a search engine isn't enough because these are replaced by intelligent results powered by AI in maps, apps, digital assistants, GPS systems, and social networks. For a business alone, overseeing all the factors that can influence information discrepancies is a considerable task.

Using Google My Business listings alone isn't enough to ensure that your location and contact information across the web is accurate. The reality is that many local businesses are constantly changing – they grow, move to different locations, or get a dedicated phone line.

By investing in directory optimization services for your business, you can rest assured that any relevant information will automatically synch across major local directories and search engines.


Chapter 7: Online Business Directories To Join

The power of the network is a combined 3 billion searches per month. Worrying about Google alone will only get you 1/3 of all searches, add Facebook to that, and you only get 3/4 of all searches. Not being on the other networks loses you 1/4 of your possible customers.


Active Monthly Users: 1,000 Million +

Today's world of smartphones, mobile moments, and self-driving cars demands accurate location data more than ever. And no single search, maps, and apps provider is more important to your location marketing strategy than Google. With the Location Manager, you can manage your location data on Google My Business—the tool through which businesses can supply data to Google Search, Google Maps, and Google+.


Active Monthly Users: 150 Million +

With more than 20% of the search market share in the US and rapidly increasing traction worldwide, Bing is an essential piece of the local ecosystem. More than 150 million users search for local businesses and services on Bing every month. Beginning in 2016, Bing will also power search results across the AOL portfolio of sites, including Huffington Post, Engadget, and TechCrunch.


Active Monthly Users: 1,350 Million +

Facebook is the world's biggest social network, with more than 2 billion users. Sync for Facebook makes it easy to manage accurate and up-to-date contact information, photos, messages, and more.


Active Monthly Users: 150,000 +

FindOpen is one of the world's leading online business directories and helps consumers find the critical information they need to know about the businesses they'd like to visit, like hours of operation, holiday hours, special hours, menus, product and service lists, and more. FindOpen — also known as FindeOffen, TrovaAperto, TrouverOuvert, VindOpen,, EncuentreAbierto, AussieHours, FindAaben, TerazOtwarte, HittaӦppna, and in the many countries it operates — provides a fully responsive experience, no matter where its global users are searching from.


Active Monthly Users: 10 Million +

Foursquare is a location-based mobile platform that guides real-world experience by allowing users to share their location with friends and bookmark information about venues that they want to visit. It currently has over 20 million users worldwide and over 750,000 merchants actively managing their businesses on the Foursquare network. Foursquare Merchants and brands leverage the Foursquare platform by utilizing a set of tools to obtain, engage, and retain customers and audiences.


Active Monthly Users: 27 million+

MapQuest is one of the leading US mapping brands online, offering maps and directions to over 27 million users a month. Additionally, MapQuest has mobile solutions that are compatible with a variety of mobile devices. One out of every five Americans on the Internet uses MapQuest's mapping solutions.


Active Monthly Users: 7 million

Superpages is a top online resource for finding information and insights on businesses and retailers. Every month, it helps millions of consumers find valuable local business information from driving directions and hours of operation to Web links and customer reviews.


Active Monthly Users: 50 million

Waze is the community-driven GPS app that will put your clients' businesses on the map. This unique app sources traffic information from its users, and its software learns from it so that it can provide your clients' customers routing and real-time traffic updates.


Active Monthly Users: 150 million

Yahoo! attracts hundreds of millions of users every month through its innovative technology and engaging content and services, making it one of the most visited internet destinations and a world-class online media company.


Active Monthly Users: 138 million+

Yelp crowdsources valuable local business reviews by customers, for customers — with over 138 million users totaling around 61 million reviews.


Active Monthly Users: 100,000 2

FindLocal is a local search directory that connects searchers with relevant deals in their area. By allowing local businesses to upload product lists and special 2FindLocal is an excellent destination for discount products and services.


Active Monthly Users: 500,000

8Coupons collects information from over 500 sources to bring consumers only the deals they care about from their neighborhood restaurants, bars, salons, and stores. Local businesses are easily discovered and can access customers in their neighborhoods.


Active Monthly Users: 50,000

ABLocal is a curated local business directory, which helps people find great local businesses they've never tried before. Their search algorithm favors companies that have taken the time to curate their listings. That is because they think business owners who want to talk about their business, and what makes it unique, are more likely to run a cool, local shop.


Active Monthly Users: 1 million

AirYell is an advanced business directory search app for iOS. You can look at business reviews, search for daily deals, and even use voice navigation.


Active Monthly Users: 20,000

Allonesearch is an all-in-one local search directory that offers consumers comprehensive business listings throughout the US, complete with contact details and in-depth information on each company.

Active Monthly Users: 2.3 million

By organizing a town's resources in one place, helps people quickly find out what's happening in their local government, schools, libraries, and community groups. Small businesses and groups can easily create their content - whether it is posting to the events calendar, publishing a press release, or providing sale information.


Active Monthly Users: 3 million

AroundMe allows consumers to search for the nearest restaurants, banks, gas stations, book a hotel, or find a movie schedule nearby. The AroundMe app is available for iOS and Android and powers 25 million local searches per month.

Active Monthly Users: 100,000

Bizwiki is the USA's free business listing site. Bizwiki is changing the way online business information works by combining user-edited records and crowdsourced detail with the power of advanced web spiders and structured data.

Active Monthly Users: 1 million

Based in the UK, displays listing information for over 30 million businesses across over 200 countries worldwide.

Active Monthly Users: 450,000 is a platform with a focus on facilitating connectivity between local businesses and more than 7,000 Chambers of Commerce worldwide. It helps small businesses grow by allowing members to promote themselves in the Chamber directory.


Active Monthly Users: 12 million

Citysearch is an online local guide that enables consumers to stay connected with access to neighborhood restaurants, bars, shopping, beauty, and professional services across every zip code in the US. Citysearch is a desktop and mobile app.


Active Monthly Users: 250,000

CitySquares provides small, independent businesses an opportunity to reach a qualified, local consumer audience through a search engine optimized profile on its highly trafficked, consumer-facing website.

Dunn & Bradstreet

Active Monthly Users: 500,000

Dun & Bradstreet's Credibility Review includes over 20 million business records in one directory with a focus on unique insights, including business credit reports, competitive landscape, industry benchmarks, company revenue, and much more.


Active Monthly Users: 30 million

CYLEX operates over 30 online business directories, visited by more than 1 million unique users daily, that reach five continents and millions of customers worldwide. CYLEX provides fast and simple ways for users to find the right service anywhere and for businesses to display their locations.


Active Monthly Users: 2 million is an expert when it comes to online business listings. Each month, they help connect millions of consumers with local businesses and provide them with the information they're looking for- from phone numbers and driving directions to ratings, reviews, and special offers.


Active Monthly Users: 250,000

eLocal aims to help consumers connect with local merchants across all major niche consumer-oriented business categories. Their comprehensive business profiles provide useful information that is category specific to the products and services their industry offers.


Active Monthly Users: 500,000

EZLocal is a local search marketing company focused on helping small businesses connect with people who are actively searching online for products and services in their area.


Active Monthly Users: 1 million

Factual is an open data platform that enables personalized and contextually relevant mobile experiences. Factual's real-time data stack builds and maintains data on a global scale, covering 65 million local businesses and points of interest in 50 countries. Factual also provides location-based mobile personalization and ad-targeting solutions.

Active Monthly Users: 450,000

GoLocal247 is the fastest-growing hyper-local network of directories with community portals. Users can locate thousands of in-depth profiles on local businesses, rate and review them, and utilize money-saving coupons. Users can also post free classified ads, view and add events to the community calendar as well as view the latest local sports and entertainment news.


Active Monthly Users: 1.6 million

People search online for all kinds of products and services every day. Hotfrog is a place for you, the small business owner, to tell the world what you do differently. Hotfrog helps over 69 million businesses reach more than 1.6 M active users per month, in 38 countries.


Active Monthly Users: 20,000

iBegin provides listings for the USA, Canada, the UK, and New Zealand. Thousands of users view listings on iBegin every month.


Active Monthly Users: 4M

iGlobal is an online directory where consumers can find information on shops, businesses, and professionals in their cities. Based in South America, iGlobal has a presence in 60 countries spread across the Americas, Europe, and Asia, and is available in 18 different languages.

Insider Pages

Active Monthly Users: 750,000

Insider Pages helps people find the best local businesses through recommendations from their friends and neighbors with a focus on local service providers like dentists, hairstylists, pediatricians, or even hypnotherapists. At Insider Pages, people share reviews of local businesses and find excellent services they can trust.

The Internet Chamber of Commerce

Active Monthly Users: 100,000

The Internet Chamber of Commerce is a dynamic, independent business network that lists vital information about over 100,000 businesses, companies, and organizations across the United States. Its mission is to be an essential tool for any growing business.

Active Monthly Users: 10 million provides users with targeted, relevant local search results that include special offers from local businesses, user reviews, local companies, website links, maps, driving directions, and more. The company's Keyword DNA and patented local web indexing technologies power the site.

Active Monthly Users: 100,000 is a local guide designed to offer targeted in-depth information to US-based communities. The platform is continuously growing and scaling information from multiple data sources such as public data, open business listings, social input, and integrated local service offerings.


Active Monthly Users: 350,000

LocalPages is a local directory that helps connect people with businesses throughout the US. Their users benefit from the daily deals offered by many of the listed companies.


Active Monthly Users: 600,000

LocalStack (formerly MojoPages) is an online directory geared towards rating small businesses based on an analysis of their online reviews. This data helps thousands of consumers find the best small businesses in their city every month.

Merchant Circle

Active Monthly Users: 1 million

Merchant Circle is an online network of local business owners, combining social networking features with customizable web listings that allow local merchants to attract new customers. A growing network dedicated to connecting neighbors and merchants online to help build real relationships between local business owners and their customers.

My Local Services

Active Monthly Users: 50,000

My Local Services is a comprehensive, nationwide online business directory where visitors can search, review, and add business listings. The directory is broken down by State with an easy-to-use interface that allows visitors to find what they are looking for quickly.


Active Monthly Users: 300,000

n49 helps consumers engage with the best businesses in their communities by reading, writing, and sharing reviews of local businesses. n49 is the leading way to find and rate local restaurants, dentists, salons, plumbers, mechanics, and more.


Active Monthly Users: 600,000

Navmii is a free, voice-guided, turn-by-turn navigation app. It uses crowd-sourced OpenStreetMap (OSM) data and is continuously improved by a global community of over 850,000 contributors.


Active Monthly Users: 5 million

HERE combines highly accurate and fresh maps with cloud technology to enable rich, real-time location experiences in a broad range of connected devices. HERE allows users to search, navigate, or get directions around the world — even without an internet connection. Interactive and personalized maps can be saved and continue to work offline.


Active Monthly Users: 9 million

Opendi is a local directory that contains over 20 million local businesses across the globe. In addition to business pages, Opendi houses thousands of reviews to help searchers find what they're looking for.


Active Monthly Users: 100,000

PointCom lists the top-rated places on the web. Each site they review receives a stamp of approval that they have quality content that would be essential for any visitor to check out. is a full-service directory site dedicated to helping local businesses in the United States manage their reviews, fix their online listings, and leverage their online reputation to drive more business. Local companies listed on Public Reputation can manage and update the facts that consumers are searching for, including hours of operation, menus, events, staff bios, and more. Business can also monitor customer reviews, to stay informed, responsive, and foster better customer relationships.

Active Monthly Users: 750,000 gives local business owners the tools to promote their business online and local consumers a place to go to learn about companies in their area while finding great deals.'s directory powers consumer-based sites such as search engines, online classifieds, and local directories.


Active Monthly Users: 5 million

Telenav is a wireless location-based service company whose mission is to help reduce stress, improve productivity, and make life more fun for people on the go. Telenav's personalized navigation services help people make smarter decisions about where to go, what to do, when to leave, and how to get there.


Active Monthly Users: 7 million

TomTom is a global leader in navigation and mapping products. Every day, millions of people around the world depend on TomTom to make smarter decisions. TomTom created the .rst Portable Navigation Device in 2004 and continues to develop innovative products like GPS sports watches and fleet management solutions to keep people moving toward their goals.


Active Monthly Users: 2 million

Tupalo is an online community of thousands of people that discover, review, and share their favorite spots and let others know where and where not to go.

Active Monthly Users: 450,000 is one of the oldest and most trusted business directories on the web. was acquired by Duke Investments and launched a complete redesign in May 2012 with a renewed focus on category search.

Active Monthly Users: 50,000 is a straightforward business directory that ranks businesses in every town in the US based on a simple yet powerful voting system. is quickly becoming the go-to destination to find out which companies are popular in any city.

Where 2 Go

Active Monthly Users: 1 million

Where 2 Go provides an easy way to find the closest steakhouse, bank branch, billiard club, or anything else you might be looking for in seconds. Where To? provides photos, videos, descriptions, special offers, business hours, and more.

White & Yellow Pages

Active Monthly Users: 1 million

The White Pages and Yellow Pages combines the best of local and mobile search in a single app. Search for people by name, phone number, and business. Results include GPS driving directions, save favorites, and track history.


Active Monthly Users: 500,000

Yalwa is a fast-growing global online business directory that provides local businesses with free local advertising in over 60 countries worldwide and across five languages.


Active Monthly Users: 1 million

YaSabe is America's largest and fastest-growing local search destination that caters to Hispanic consumers. YaSabe has connected millions of users to online listings, cultural content, and community-sourced information. YaSabe offers access to the 53 million US Hispanics who speak English and Spanish.

Active Monthly Users: 2 million is the local expert and a top online resource for finding information and insights on local businesses and retailers – from driving directions and hours of operation, to Web links and customer reviews.

Active Monthly Users: 150,000 provides an environmentally friendly search engine while supporting the green movement and promoting awareness by helping consumers opt-out of the delivery of the printed yellow pages. As the original opt-out registry, their "going green" mission continues as they provide a useful and straightforward online alternative to print.

Healthcare Add-On Publishers


BetterDoctor makes it easier for patients and doctors to connect by working with health plans, provider groups, health systems, and startups to create and deliver high quality, accurate data to the marketplace at large. BetterDoctor's tools help bring trust, transparency, and confidence in the process of finding a doctor.


CareDash makes it easy for patients to make more informed decisions about their health, by making doctor and hospital information more accessible, inclusive, and transparent. On CareDash, patients can search for doctors by name, specialty, or location. Patients can also view physician ratings and reviews from other patients. CareDash never edits or removes negative reviews, ensuring that every patient's healthcare decisions are based on real and unfiltered feedback.


DocSpot strives to provide a comprehensive online provider directory where patients can quickly look for doctors that suit their individual needs, and where providers can ensure that the right patients find them. With coverage in 34 metropolitan areas and plans to continue to grow, DocSpot hopes to help people quickly find the doctors, therapists, dentists, optometrists, and other health care providers they need.


EZDoctor was founded by a group of doctors, engineers, and entrepreneurs whose mission is to help facilitate transparent communication and relationships within the industry. EZDoctor equips patients with the tools they need to make informed healthcare decisions and provides doctors with the opportunity to reach more patients than ever before.


Healthgrades is a unique, new website for measuring patient satisfaction. DrScore empowers patients by enabling them to anonymously rate their satisfaction and search the ratings of other physicians. Physicians can view summaries of their ratings through the site or receive more detailed reports that allow them to "drill down" into the data to provide opportunities to improve service—a win-win for everyone.


Vitals empowers everyone to shop for their health care like an expert. Their consumer website,, is a trusted source for patients to find and connect with the best doctors and care facilities. With more doctor ratings and reviews than any other site online, helps more than 120 million people each year access better care. helps consumers make more informed buying decisions, selectively capturing and reporting the top health and happiness pursuits around the world with tips, experiences, and recommendations from the community on how to achieve the lifestyle results people are looking for.