“Why did this customer choose to work with us? People buy connection before ever making a transaction.”
-Islin Munisteri, VP of Marketing and Sales at Theia Marketing
In this week’s episode of “The Intentional Encourager,” Brian Sexton interviews our VP of Marketing and Sales, Islin Munisteri.
They discuss a variety of topics – from cutting edge Growth Marketing to life lessons learned from the Covid-19 pandemic and everything in between; this episode has something for everyone!
First things first – cutting edge Growth Marketing. What is it, and why should you genuinely care about it?
Cutting-edge growth marketing means businesses understand why a customer becomes a customer, why they remain a customer over time, and the customer journey they embark on to get to that point.
This also means being intentional about your prospect’s strategies and goals and, during the discovery call, getting to the root of their problem and providing a good proposal that incentivizes them to become a customer.
You want to satisfy clients, so as HubSpot Gold Solutions Partners, Theia Marketing makes sure its clients go through HubSpot onboarding. Once set up, clients are taught how to use the full range of tools at their disposal. No onboarding videos and checklists – only one-on-one onboarding sessions with experts.
This episode also covered lessons learned from the Covid-19 pandemic.
There is no doubt the pandemic affected everyone on a personal and professional level. For Islin and other business owners with children, balancing productivity while working from home and homeschooling their kids was challenging.
For many others, this brought mental and emotional burnout. To help alleviate these symptoms, Islin highlights the importance of self-awareness and knowing the best ways to combat the mental health struggles that develop.
Islin also shares with “The Intentional Encourager” audience anecdotes of her journey with struggling and maintaining mental health. Her story is truly inspiring and encourages everyone to take care of their emotional and spiritual needs.
If you want to learn more about Islin’s powerful story on mental health and running a successful online business, tune into the episode!