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Guide to Marketing, Growing, Optimizing your business

Women in Revenue HUG Event | Building the RevOps Roadmap with Ryan Milligan

4 min read

By Aubrey Shiffert on 2022 August 9 08:53 GMT-06:00



During this  Women in Revenue HUG event on July 28, 2022, we learn about the fundamentals of RevOps with Senior Director of Revenue Operations Ryan Milligan, at QuotaPath. Revenue operations are the people, process, systems, and data that controls how your business generates revenue. We covered:

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Top 10 Website Footers Famous for UI/UX Design

4 min read

By Eleanor Hecks on 2022 June 25 08:00 GMT-06:00

A website footer is something most people overlook at first glance. After all, it sits well below the fold. You might even wonder if most people even find their way to your footer. However, many users will actually jump to the end of the page to find things such as contact information.

Footers are important to the user experience (UX) because they come with certain audience expectations. While you can certainly add your own twist, you’ll want to be sure you include what people expect to see. Start with your preferences for footers and go from there.

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Topics: Marketing Agency UI/UX Design

How do businesses get value out of a CRM?

27 min read

By Islin Munisteri on 2022 May 27 06:00 GMT-06:00

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The Importance of User Stories in WebSite UI/UX Design

5 min read

By Eleanor Hecks on 2022 May 21 06:00 GMT-06:00

Since the beginning of the ages, people have told stories to pass the time, to entertain others and to feel connected with the rest of the world. User stories in website user interface (UI) and user experience (UX) design is a vital part of creating an online presence others are drawn to.

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Topics: Marketing Insights Customer Journey Marketing Strategy Guest Posting Marketing Enablement UI/UX Design

Women in Revenue HUG Event- Guest Speaker Victoria Harkes

5 min read

By Aubrey Shiffert on 2022 April 28 07:49 GMT-06:00


Women from across the US joined Theia Marketing as we hosted our Women in Revenue HUG event. Our guest speaker Victoria Harkes, the marketing manager at School Bundle, spoke about how she used HubSpot to pop the departmental silo bubble and integrate goals across the sales, marketing, and customer service channels. She single-handedly streamlined organizational growth and created a cohesive customer experience from start to finish by the use of customized landing pages.

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Topics: Content Management System Landing pages Women In Revenue

The Ultimate Guide to Email Marketing UX

4 min read

By Eleanor Hecks on 2022 April 9 06:00 GMT-06:00

Email marketing UX (user experience) isn’t talked about nearly as often as reaching a particular target audience. However, thinking about how different features impact your followers can improve conversion rates and help you gain an edge over the competition.

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Topics: Marketing Enablement Email Marketing

The Benefits of Using Your CRM to Power Your Marketing

9 min read

By Islin Munisteri on 2022 March 9 11:45 GMT-07:00

This guide explores and explains how to harness the power of your data and turn your CRM into a revenue-generating growth machine.

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Topics: Marketing Insights Sales Enablement HubSpot CMS

The Six Stack- 6 software solutions for start-up success

3 min read

By Aubrey Shiffert on 2022 March 5 10:15 GMT-07:00

Today’s startups have quite the daunting tasks in front of them. On the one hand, technology has made it easier and more efficient than ever to start and run a business. But on the other, with so many options out there for communicating with customers, managing payroll, ensuring customer information is secure, etc., it can be overwhelming to decide what services are best for you. With this in mind, we compiled this list of the top six solutions for startup success. 

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Five Essentials for a Good Work from Home Setup

4 min read

By Olivia Hagan on 2022 February 26 11:33 GMT-07:00

Without a doubt, working from home (WFH) has become more commonplace since the coronavirus pandemic – in fact, as early as 2020, one Stanford economist said “the new working-from-home economy…is likely to continue long past the coronavirus pandemic that spawned it.”

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Topics: Work From Home

How Revenue Operations Teams Can Optimize Sales Processes

4 min read

By Carissa Villagomez on 2022 January 22 07:00 GMT-07:00

Revenue operations is a rising star in the world of business. Often defined as a business process that drives predictable revenue by aligning sales, marketing, and customer success, revenue operations is a newer function that Gartner predicts will exist at 75% of the world’s highest growth companies by the year 2025. 

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Topics: Revenue Operations RevOps