Lucas Munisteri

Lucas Munisteri

Engineer turned marketing guru. After many years in the engineering space, it was time to get off of the crazy roller coaster and start my own company so I could be there for my family.

Recent posts by Lucas Munisteri

Women in Revenue HUG | Turning Webinars into Pipeline with HubSpot and Bonzai Demio

2 min read

By Lucas Munisteri on 2024 March 14 15:22 GMT-06:00

In the dynamic world of digital marketing, webinars have emerged as a powerful tool to engage and convert prospects into valuable leads. However, the real challenge lies in transforming these attendees into a tangible pipeline that drives business growth. Today, we delve into a strategic approach that leverages the synergy of HubSpot and Bonzai to turn webinar attendees into Sales Qualified Leads (SQLs).

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Women in Revenue HUG Event | Evolution of Getting Product Usage Data into HubSpot and Connecting Systems for PLG

2 min read

By Lucas Munisteri on 2023 July 19 16:05 GMT-06:00

During the  Women in Revenue HUG event on June 22, 2023, we chatted with JP Zangre, Evan Dunn, and Nate Roybal of Syncari on having connected data systems for product-led growth and how to get product data into HubSpot.

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Topics: Women In Revenue Product Qualified Lead (PQL)

Well Wishes to Anyone with COVID!

4 min read

By Lucas Munisteri on 2020 July 20 14:04 GMT-06:00

We have been fortunate as a company and as a family so far. None of our clients or employees have gotten COVID so far. We’ve felt the economic impact of COVID-19, but luckily no personal impact.

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Topics: Content Marketing Marketing Insights Work From Home

Why Are Backlinks Important for B2B Companies

3 min read

By Lucas Munisteri on 2020 March 23 14:10 GMT-06:00

We will be talking about why backlinks are so relevant and why they can help your business grow.

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Topics: Effects SEO Marketing Tools Marketing Strategy Link Building

Great customer experience for MSPs

6 min read

By Lucas Munisteri on 2019 July 22 17:27 GMT-06:00



Today, I'd like to talk about why you need marketing in your MSP. I understand a lot of MSPs have a very robust sales tea

m and do most of their selling via direct sales. But since you have a website, you have all of these other resources available to you to get the most out of your sales team's time.

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Topics: Content Marketing Digital Marketing MSP Lead Generation IT Website MSP Marketing MSP Website