A landing page is a web page designed to attract the consumers who are in the market for the product or service your business offers. Also known as a lead capture page, landing pages are the web page a user "lands on" after clicking on an advertisement or social media post.
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Karen Lopez
Recent posts by Karen Lopez
What You Need to Know about Lead Generation Landing Pages
6 min read
Topics: Lead Generation Digital Marketing Marketing Strategy Lead Capture
3 Simple Ways to Increase your Lead Capture Conversions
5 min read
If you want to generate more high-quality leads that align with your target audience, you probably need to invest more energy into lead capture.
Read MoreTopics: Lead Generation Content Marketing Lead Magnet Lead Capture Lead Nurturing
Lead Magnets: How to Choose the Right Ones to Earn More Leads
7 min read
At its core, a lead magnet is a marketing tool used on landing pages to generate more leads. In digital marketing, lead magnets are also known as opt-in offers, freebies, gated content, or content upgrades, among others.
Read MoreTopics: Lead Generation Content Marketing Lead Magnet Lead Capture Lead Nurturing
The Top 7 Reasons Why You Keep Losing Leads
5 min read
If your organization is investing resources on advertising and lead nurturing to increase its lead conversion rates, this article is for you.
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