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Eleanor Hecks

Eleanor Hecks

Eleanor is the founder and managing editor of Designerly Magazine. She’s also a freelance designer with a focus on customer experience. She lives in Philly with her husband and dogs, Bear and Lucy.

Recent posts by Eleanor Hecks

Top 10 Website Footers Famous for UI/UX Design

4 min read

By Eleanor Hecks on 2022 June 25 08:00 GMT-06:00

A website footer is something most people overlook at first glance. After all, it sits well below the fold. You might even wonder if most people even find their way to your footer. However, many users will actually jump to the end of the page to find things such as contact information.

Footers are important to the user experience (UX) because they come with certain audience expectations. While you can certainly add your own twist, you’ll want to be sure you include what people expect to see. Start with your preferences for footers and go from there.

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Topics: Marketing Agency UI/UX Design

The Importance of User Stories in WebSite UI/UX Design

5 min read

By Eleanor Hecks on 2022 May 21 06:00 GMT-06:00

Since the beginning of the ages, people have told stories to pass the time, to entertain others and to feel connected with the rest of the world. User stories in website user interface (UI) and user experience (UX) design is a vital part of creating an online presence others are drawn to.

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Topics: Marketing Insights Customer Journey Marketing Strategy Guest Posting Marketing Enablement UI/UX Design

The Ultimate Guide to Email Marketing UX

4 min read

By Eleanor Hecks on 2022 April 9 06:00 GMT-06:00

Email marketing UX (user experience) isn’t talked about nearly as often as reaching a particular target audience. However, thinking about how different features impact your followers can improve conversion rates and help you gain an edge over the competition.

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Topics: Marketing Enablement Email Marketing

Why User Experience Matters in Designing Your RevOps Systems

4 min read

By Eleanor Hecks on 2021 October 30 07:30 GMT-06:00

Revenue Operations, better known as “RevOps,” takes all of your processes in your business and aligns them all with the central goal of your business, which is to serve customers first and generate ongoing cash flow and growth second. However, investing in RevOps without doing the same for user experience (or “UX”) is a waste of time, because you can’t optimize income and cash flow without first focusing on your customers’ needs, perceptions, and expectations.

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Topics: RevOps RevOps Metrics

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