How Revenue Operations Teams Can Optimize Sales Processes

4 min read

By Carissa Villagomez on 2022 January 22 07:00 GMT-07:00

Revenue operations is a rising star in the world of business. Often defined as a business process that drives predictable revenue by aligning sales, marketing, and customer success, revenue operations is a newer function that Gartner predicts will exist at 75% of the world’s highest growth companies by the year 2025. 

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Topics: Revenue Operations RevOps

What’s the Difference between Revenue Operations and Sales Operations?

3 min read

By Mike Austin on 2021 December 18 15:16 GMT-07:00

The landscape of the workforce is changing. There are new industries emerging. Business processes are further being digitized. That’s why it really is no surprise that there are also new job positions and responsibilities being created each year.

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Topics: Revenue Operations RevOps Sales Ops

Why User Experience Matters in Designing Your RevOps Systems

4 min read

By Eleanor Hecks on 2021 October 30 07:30 GMT-06:00

Revenue Operations, better known as “RevOps,” takes all of your processes in your business and aligns them all with the central goal of your business, which is to serve customers first and generate ongoing cash flow and growth second. However, investing in RevOps without doing the same for user experience (or “UX”) is a waste of time, because you can’t optimize income and cash flow without first focusing on your customers’ needs, perceptions, and expectations.

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Topics: RevOps RevOps Metrics

How Sales Teams Benefit from Revenue Operations

2 min read

By Islin Munisteri on 2021 April 15 16:00 GMT-06:00

How can sales teams benefit from having sales and revenue operations in place?

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Topics: Case Study RevOps Sales Learning Curve Sales Ops

RevOps Enablement Strategies

5 min read

By Karen Lopez on 2021 March 11 16:00 GMT-07:00

There are 4 core ingredients of RevOps teams: strategy, tools, enablement, and insights. Enablement ensures that corresponding teams have the necessary training and support required to fulfill their responsibilities.  

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Topics: RevOps Sales Enablement Marketing Enablement

RevOps vs Sales Ops vs Marketing Ops

5 min read

By Karen Lopez on 2021 February 18 16:00 GMT-07:00

Whether in politics, athletics, or business, every successful team needs a goal-oriented leader to steer the way. Without leadership, there is a lack of direction, disorganization, and little chance to achieve the desired outcome.  

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Topics: RevOps Sales Ops Marketing Ops

The Future of RevOps

4 min read

By Karen Lopez on 2021 January 28 16:00 GMT-07:00

As the business world becomes more saturated and the level of competition increases, business leaders have innovated how they run their business and the service they give to customers.  

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Topics: Revenue Operations RevOps Future of RevOps

How RevOps Drives ABM Success

5 min read

By Karen Lopez on 2021 January 14 16:00 GMT-07:00

In marketing and in sales, the more specific and personalized your approach to a prospect or customer you get, the better results you are likely to achieve. Every customer wants to feel important, and that's what makes AMB's personalization strategy so effective. 

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Topics: RevOps ABM Account-Based Marketing

Using the Jobs to be Done Framework to Understand Your Customers

5 min read

By Karen Lopez on 2021 January 7 16:00 GMT-07:00

Revenue operations center on ensuring teams align around helping their products stand out from the competition and sell 

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Topics: RevOps Jobs Theory Jobs to be Done Framework

Using RevOps for Your Business

7 min read

By Karen Lopez on 2020 December 17 16:00 GMT-07:00

The steady downfall of inter-departmental friction and siloed companies have led the way to the rise of RevOps. Similarly, an increasing trend in interdepartmental collaboration, data-driven marketing, and cross-functional tools have boosted revenue operations even further.  

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Topics: Customer Journey Revenue Operations RevOps